| INFLUENCE OVER 50
KEYNOTES & WORKSHOPS
| KEYNOTES OVERVIEW
🎤 KEYNOTES (30-60 MINUTES ON AVERAGE)
Bobby’s keynotes aren’t lectures — they’re wake-up calls. Rooted in the message of his book The Age of Influence, these sessions speak directly to the tension every agent feels today: experience alone isn’t enough, but influence without substance doesn’t last. With nearly a decade in Fort Worth real estate, 25+ years in sales and marketing, and a digital-first mindset, Bobby delivers high-energy, no-fluff talks that blend inspiration with strategy.
Whether he’s challenging seasoned pros to stop losing listings to “TikTok-famous” rookies, unpacking how trust translates into closings, or reframing age as a competitive advantage, Bobby equips audiences with the mindset and tools to thrive in the new era of real estate. His keynotes are bold, relatable, and unforgettable — perfect for main-stage conference sessions that need both motivation and practical takeaways.
1️⃣ The Age of Influence: How to Make Your Experience Matter Again (Flagship Keynote)
Experience used to be the ultimate differentiator in real estate. Not anymore. In today’s market, attention beats tenure every time. This keynote shows agents how to combine their hard-earned experience with modern influence strategies so they stop losing business to less seasoned but more visible competitors.
2️⃣ Hook, Hold, Convert: The 3-Second Rule for Social Media Success
Attention spans are shorter than ever. If you can’t win in the first three seconds, you’ve already lost. This keynote teaches agents how to create scroll-stopping content that captures attention, builds trust, and generates real conversations.
3️⃣ From Likes to Listings: Creating Content That Actually Closes Deals
Likes don’t pay the bills — closings do. In this session, agents will learn how to move beyond vanity metrics and design content that attracts qualified leads and turns online engagement into signed contracts.
4️⃣ The Trust Factor: Turning Followers Into Clients Without Feeling Salesy
People don’t hire the most aggressive salesperson; they hire the agent they trust. This talk shows how to authentically build relationships online that lead to loyal clients and repeat business.
5️⃣ The Midlife Advantage: Why Agents Over 50 Can Thrive in the Digital Era
Age isn’t a disadvantage — it’s an edge. This inspiring keynote reframes midlife experience as a competitive advantage and shows seasoned agents how to pair their wisdom with digital tools to thrive in today’s market.
6️⃣ Authority in 60 Seconds: Becoming the Local Expert with Reels, Shorts, and TikToks
You don’t need an hour to prove your value — just 60 seconds. This keynote breaks down how to dominate short-form video platforms and position yourself as the neighborhood authority everyone recognizes.
7️⃣ The Community Expert: How to Own Your Market by Owning the Story
Every neighborhood has a story. Agents who tell it become the trusted resource buyers and sellers can’t ignore. This talk teaches how to leverage hyperlocal content to own your market.
8️⃣ The Influence Equation: Storytelling + Consistency = Conversions
Influence isn’t built overnight — it’s built by showing up with the right story over and over again. This keynote lays out a repeatable formula for agents to grow their presence and convert it into clients.
9️⃣ Realtor vs. Influencer: Why the Future Demands You Be Both
The line between realtor and influencer is gone. To compete in today’s market, you have to be both. This provocative keynote challenges agents to rethink their identity and embrace the dual role required for future success.
🔟 Faith, Family, and Influence: Leading Authentically in a Filtered World
In a world obsessed with filters and facades, authenticity wins. This values-driven keynote inspires agents to lead with who they are — weaving faith, family, and service into their business to build lasting influence.
| WORKSHOPS OVERVIEW
🛠 WORKSHOPS (30-45 MINUTES ON AVERAGE)
If the keynote is the spark, Bobby’s workshops are the fire. These 45-minute, hands-on sessions are designed for agents who don’t just want inspiration — they want action. Every workshop is built to be practical, interactive, and results-driven. Participants won’t just take notes; they’ll create hooks, draft posts, record videos, map out content calendars, and walk away with ready-to-use tools they can implement immediately
Bobby combines real-world real estate experience with cutting-edge digital strategies to make learning simple and actionable, even for agents who feel “behind” in the social media game. The result? Agents leave not only motivated, but equipped — with new skills, fresh confidence, and a clear plan to grow their influence, attract more clients, and close more deals.
1️⃣ Attention + Experience: Building the Perfect Personal Brand Online
Agents audit their own brand and create a step-by-step visibility plan to showcase their experience where clients actually see it.
2️⃣ The 3-Second Hook Workshop: Stop the Scroll, Win the Lead
Hands-on exercises where agents rewrite bland captions and headlines into scroll-stopping openers that demand attention.
3️⃣ From Likes to Listings: Converting Social Followers Into Real Clients
Practical frameworks and scripts to turn DMs, comments, and casual followers into paying clients.
4️⃣ Authority in 60 Seconds: Mastering Reels, Shorts, and TikToks
Agents film and publish a short-form video during the session — walking away with content live and ready.
5️⃣ The Trust Factor Playbook: How to Sell Without Being Salesy
Participants learn how to share real stories and create posts that build credibility, not pushiness.
6️⃣ The Content Matrix: Never Run Out of Posts Again
A brainstorming system that helps agents map out 30 days of content on the spot.
7️⃣ The Midlife Advantage: Digital Confidence for Agents Over 50
Step-by-step training designed for seasoned agents who feel “late to the game” but want practical tools to thrive online.
8️⃣ The Neighborhood Expert System: How to Own a Community Online
Agents pick their market and design a 5-post hyperlocal campaign that positions them as the trusted community expert.
9️⃣ The Influence Equation Workshop: Storytelling + Consistency = Conversions
Hands-on storytelling training where agents draft one personal story and tie it directly to their real estate authority.
🔟 Realtor vs. Influencer: Building Authority Without Becoming Cringey
A live practice session where participants take trending content and repurpose it into professional real estate material.